Online fitness program for beginners

Tiny Reps.
Big Wins.

You don't need to be fit to start. You need to start to get fit. Rookie Reps gives total beginners a simple workout program, easy macros, and a daily plan that actually fits your life, all built and personally overseen by a former men's physique competitor who has coached everyday dads and working moms to the top of their divisions.

  • ๐Ÿ  Gym or home dumbbells
  • ๐Ÿฃ Zero experience needed
  • ๐Ÿ“Š Free macro tracker
  • โœ… Coach-built plans
Rookie Reps RR dumbbell logo
You showed up. That's already a win.
How it works

From couch legend to rep machine

No 2-hour workouts. No confusing meal plans. Just one tiny, doable step after another.

1

Grab the free tracker

Plug in your info, and the macro calculator turns "what should I eat?" into a few simple numbers.

2

Pick your plan

Start with the 21-day challenge, then keep stacking wins with the membership.

3

Tap "today's workout"

Open the Rookie Reps app and do today's tiny mission, so you always know exactly what's next.

4

Track tiny wins

Log it, don't judge it. Weekly check-ins show the trend, and trends beat single weigh-ins every time.

Pick your level

Start free. Level up when you're ready.

Every plan is digital, beginner-friendly, and built by a real physique coach. Pick the one that fits where you are today.

Level 0

Free Macro Tracker

$0
  • Macro calculator: fill the pink cells, it does the math
  • Daily food log with on-target check
  • Weekly check-in tracker
  • Quick protein list
Get it free
Level 1

The Rookie Challenge

$27

One-time payment ยท 21 days

  • 21 days to build the daily habit
  • Short, doable daily workouts
  • Built for total beginners, zero experience needed
  • Finish line โ†’ perfect launchpad for the membership
Take the challenge

Instant app access, no PDFs. 7-day refund: email us within 7 days of buying and we'll refund you. See refund terms.

Level 2

Rookie Reps Membership

$29/month
  • ๐ŸŽฎ Daily Game Day missions in the Rookie Reps app
  • ๐Ÿ—“๏ธ A brand-new 4-week workout block every month
  • ๐Ÿฅ— Simple meal ideas + a grocery list
  • ๐Ÿ A monthly mini-challenge
  • ๐Ÿ”ฅ Streak & XP rewards for showing up
  • Cancel anytime
Join the membership

Auto-renews: $29.00 (plus any tax) is charged today and automatically every month until you cancel. Cancel anytime in your Payhip account or by emailing [email protected]. First-month refund: ask within 7 days of your first charge. No partial-month refunds after that. See refund terms.

Level 3

Premium Membership

ONLY 20 SPOTS
$129/month

Founding members: $99/month, locked in as long as you stay. First 20 only, then it's waitlist.

  • Personal oversight from a former physique competitor who's coached everyday dads and working moms to the top of their divisions
  • A custom workout + nutrition plan built around you
  • Monthly plan updates as you progress
  • Weekly check-ins, personally reviewed by the head coach
Apply for a spot

Auto-renews: $129.00 (or $99.00 founding rate) plus any tax, charged when your spot is confirmed and automatically every month until you cancel. Cancel anytime in your Payhip account or by emailing [email protected]. First-charge refund: ask within 7 days of your first charge. No partial-month refunds after that. Plans are drafted with AI tools from the info you provide, then reviewed and approved by the head coach. No live sessions or 1:1 training.

โš ๏ธ Talk to your doctor first. Check with a physician before starting this or any exercise or nutrition program, especially if you're pregnant, have a medical condition, take medication, or have been inactive. Not medical advice: Rookie Reps provides general fitness education only. Results vary and are not guaranteed. Digital programs only, no 1:1 personal training. Must be 18+. By purchasing you agree to our Terms, Release of Liability & Assumption of Risk. See all disclaimers.
The coach behind the curtain

He's done this before. With people like you.

Rookie Reps is built and personally overseen by our head coach, a former men's physique competitor. He's coached everyday dads into top-ranked men's physique competitors, and everyday working moms to the top of their divisions as women's figure athletes. Now he's packing that same coaching into plans a total beginner can actually follow. He stays behind the scenes, so the spotlight stays on you.

  • ๐Ÿฅ‡
    Former men's physique competitor. He's been there himself and knows what it takes to build a physique from the ground up.
  • ๐Ÿ’ช
    Everyday dads โ†’ top-ranked physique competitors. Regular guys with jobs and families, coached all the way to the top of the men's physique rankings.
  • ๐Ÿ‘‘
    Working moms โ†’ top of their divisions. Busy moms coached to the top of their divisions as women's figure athletes.
  • ๐Ÿ”
    His personal oversight = Premium. Premium members get the founder's eyes on their plan: every Premium plan is personally reviewed and approved by him before it reaches you, and he reviews your weekly check-ins as you go. Just 20 spots, so every member gets real attention.

His background also includes golf strength & conditioning. Past client results are individual experiences, not typical or guaranteed; Rookie Reps programs are built for beginners, not competition prep.

See the plans
The free daily series

#TinyRepsDaily

One tiny, doable fitness step every single day: quick workouts, form cues, food hacks and a healthy dose of hype. Here's how week 1 goes:

DAY 1Day One EnergyThe 10-minute starter workout
DAY 2Steps Are SneakyWalking, the $0 fat-burner
DAY 3Water HackThe glass before coffee
DAY 4Form CheckThe perfect squat in 3 cues
DAY 5Protein Made EasyA palm-sized portion at every meal
DAY 6Sleep = Secret WorkoutGains happen while you sleep
DAY 7Week 1 WrapThe 1% rule
Free download

The free macro tracker

Your no-stress guide to eating for your goal. It turns "what should I eat?" into a few simple numbers, then helps you track them. No perfection needed: just show up, log it, repeat.

  • Macro calculator: calories, protein, carbs & fat
  • Daily food log with on-target highlights
  • Weekly check-in: weight, waist, steps, sleep, energy
  • Quick protein list for easy wins
Get my free tracker ๐Ÿ“Š

Calorie and macro numbers are general estimates, not a medical or dietitian's prescription. Consult your doctor or a registered dietitian before changing your diet.

Coming soon

Gear & supplements we love

The head coach's short list of beginner-friendly equipment and supplements is on the way. No hype, just the stuff that's actually worth it.

Take a sneak peek
FAQ

Questions? We got you.

I'm a total beginner. Is this really for me?

Yes, that's the whole point. Rookie Reps is built for people starting from zero (or restarting after a long break). Every plan starts easy, explains the why, and builds up one tiny rep at a time.

Do I need a gym?

No. The 21-day challenge is built for home with no equipment: a chair, a wall, and a counter are plenty. Every move has an easier version that still counts.

How much time does it take?

Every challenge day has a tiny mission that takes about 2 minutes, plus short home workouts. On a busy day, the tiny mission alone keeps your streak alive, and the #TinyRepsDaily series shows you how even 10 minutes moves you forward.

Is this 1:1 personal training?

No. Rookie Reps is a digital program. There are no live sessions or 1:1 training. Premium members get a custom plan, monthly plan updates, and weekly check-ins that the head coach personally reviews behind the scenes.

How long is the challenge?

21 days. A week is too short to feel a real change, and 30 days is where a lot of beginners stall out. Three weeks is the sweet spot: long enough to feel the difference, short enough to crush. When you're done, the membership is a natural next step to keep your streak going.

What do I get with the $29/month membership?

Daily Game Day missions in the Rookie Reps app, a brand-new 4-week workout block every month, simple meal ideas plus a grocery list, a monthly mini-challenge, and streak and XP rewards that make showing up fun. Fresh plan, daily reason to log in, wins you can see.

How much is Premium, and why only 20 spots?

Premium is $129/month. Our first 20 founding members get $99/month, locked in for as long as they stay. Spots are capped at 20 because the head coach personally reviews every plan and every weekly check-in, and he won't spread himself thin. Once it's full, there's a waitlist.

Who's behind Rookie Reps?

Our head coach is a former men's physique competitor who has coached everyday dads into top-ranked men's physique competitors, and everyday working moms to the top of their divisions as women's figure athletes. He keeps a low profile on purpose, so the spotlight stays on you, but he builds and oversees the programs himself.

How does the $29/month membership billing work?

You're charged $29.00 (plus any tax) when you join, then automatically every month on the same date until you cancel. Cancel anytime in your Payhip account or by emailing [email protected]. You keep access until the end of the month you've paid for. New here? Ask within 7 days of your first charge and we'll refund it.

How are Premium plans made?

Premium plans are drafted with AI tools from the info you share, then the head coach reviews and approves every single plan before it reaches you, and personally reviews your weekly check-ins. They're general fitness guidance, not medical advice.

How does Premium billing work?

Premium is $129.00 per month (founding members: $99.00 per month, locked in while you stay subscribed), plus any tax. You're charged when your spot is confirmed, then automatically every month on the same date until you cancel. Cancel anytime in your Payhip account or by emailing [email protected]. You keep access until the end of the month you've paid for. New here? Ask within 7 days of your first charge and we'll refund it.

Can I get a refund?

Yes, with a friendly 7-day window. The $27 challenge: email [email protected] within 7 days of buying and we'll refund you. The $29/month membership and Premium: email us within 7 days of your first charge and we'll refund that first month. There's no free trial; this 7-day refund takes its place. After that, cancel anytime to stop future charges; we don't do partial-month refunds. Refunds go back to your original payment method, and your access to that product ends when the refund is issued. Full details are in our Terms and Disclaimers.

Do I need to see a doctor first?

Yes, please. Check with your doctor before starting any exercise or nutrition program, especially if you're pregnant, have a medical condition, take medication, or have been inactive.

How old do I have to be?

You must be 18 or older to buy or use Rookie Reps products.

Still curious? Email [email protected]

Day 1 starts now.

Every expert was once a beginner who didn't quit. Be the rookie who keeps coming back.